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from fake news to content marketing – wow, our industry has changed an awful lot. except it hasn’t really at all

January 30, 2017 Darren Caveney

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of coloured glass that have been in use through all the ages.”  

Mark Twain

by Darren Caveney

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In campaigns + media, resources + good stuff Tags from fake news to content marketing – wow our industry has changed an awful lot. except it hasn’t really at all, no such thing as a new idea mark twain, comms2point0, marketing is dead, press rleases are dead
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