Speaking for yourself online is a key skill for everyone no matter what job you do. But should that always be left to PR and comms people? 

by Anke Holst

Public relations, communications: broadcasting to the world outside what the organisation needs it to know. Social media seems to be an ideal way of doing this, so it's added to all the other channels comms teams know about and serve.

'Go where your audience is.' So far, so good.