The Tally Vics. They're the smallest team in Britain to have a club shop with fans all over the world. They're also a brilliant digital comms case study. Not at all bad for a group of friends who play for a Glasgow Saturday morning team.

by Davie Brown

When one of our players started a Twitter feed for the club in our first season I couldn't see the point. Who would be interested in 20 guys playing for a team in the local park?

The player left shortly afterwards and the idea was forgotten until a year later. I got a phone upgrade and wandered onto Twitter myself lost as everyone is to begin with. Around Christmas time 2010 I decided to start another feed for the team to see if it might bring in some sponsorship. I soon found out he was right and I was wrong.

Twenty months down the line we have over 1,300 Twitter followers and a brand new set of strips courtesy of our new sponsor PSL Team Sports. We also have several companies as sponsorship partners and most of our players sponsored by people the length and breadth of the country.