we need to lead change - a discussion paper on the future of fire comms

We know the landscape is changing. In this bold discussion paper one senior fire communications sets out his personal thoughts over how comms people in the sector should lead a revolution. First published here in it there is food for thought for the rest of the public sector. 

by Steve Chu

Today I’m publishing a discussion paper on the future of corporate communications in the English Fire and Rescue Service (FRS). I’m saying we need to achieve more with less. I’m saying that we need to find a more efficient model than the historic structure of over 40 press offices at individual FRS level. I’m saying that, as communicators, we need to prove our worth to the FRS beyond doubt. I’m saying that we, and the Service need to clearly set out what we should be aiming to achieve, and how that should be evaluated.

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