Thunderclap? What's that? It's a social platform for making a bigger bang. Here in a case study is what it is and how it works.

by Anna Warren

I first heard of a Thunderclap when our friends at Fire and Rescue asked us to join theirs for the ‘Tick Tock Test’ campaign.  Being a social media intern I felt a bit embarrassed that I had never heard of a one before.  Luckily, when I looked around the team I realised no one else seemed sure either.

It was clear: we needed to get our hands on this tool and do some experimenting.