There's been a big emphasis in local government communications about trust. But is there more to things than that?
by Mike Miller
Read morewhy trust is an asset organisations neglect at their peril
Just recently, one comms2point0 post asked us all to stop navel gazing and look to the stars instead. As part of this the writer cautioned readers to be wary of any new 'trust' campaign and the Building Trust campaign in particular. One of the authors of that report now responds by arguing that trust is perhaps one of the most important assets we have got to get us to the stars.
by Neil Wholey
Steve Chu in his comms2point0 post here has set a challenge which I totally agree with that we must “make the case for communications to be at the centre of our organisations’ thinking”. One of Steve’s points is my number one priority to “show that communications can be a frontline resource, either by reducing the costs of service provision, improving frontline efficiency, or targeting declining resources more effectively... prove your £20,000 campaign has saved your organisation £1 million.”
local gov goes international
GUEST EDITOR: Jim Garrow 
comms2point0 has given us a platform to link up with some fantastic people from all over the UK and beyond. And then we stumbled upon the brilliant Jim Garrow doing great things in Philadelphia. We were chuffed when he agreed to be our Guest Editor. He tells us all about the importance of trust and reaching out...
What's up. My name is Jim. I work for the US government. (Audience: Hi Jim.)
That sentence there, "I work for the government," has been, at least in the last couple of decades, nothing to be proud of. In the US in particular, government has fallen out of favor.
