#comms20unawards: who should win the lifetime achievement award?

There's not long left now until entries to our inaugural UnAwards close. But who should win the tasty Lifetime Achievement award?

by Darren Caveney

When we sat down and came up with a long list of potential UnAward categories we felt that a ‘Lifetime Achievement’ award category should be in there somewhere. And when we whittled it down from our long list of 372, down to our final list of 14, we still felt it should be in there.

It’s maybe a slightly funny-sounding award title, and if you think about BAFTAs, OSCARs and such like they seem to go to people who have been around for hundreds of years.

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