Before social media, comms was traditionally done by a small team within an organisation. Could a charity challenge help to encourage your staff to use social media?

By GUEST EDITOR Dyfrig Williams

In September, the Staff Charity of the Wales Audit Office took on a mammoth task – to walk the entire coast of Wales in 24 hours. And we did it, all 870 miles of it. Whilst the undertaking of the task was an impressive feat in and of itself, I was also impressed by how our staff used social media to communicate their trials, tribulations and ultimately, their success.

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I may have been the other side of the country, but by following #audittrail15 I could see how staff were getting lessons on using Twitter. Encouraging people to use social media in a hectic work environment can be hard work, but the challenge provided a safe environment for people to try out new technology. The informal aspect also gave the opportunity to try out some different social media tools, like using Vine to share the sights of Ceredigion.