Govdelivery's annual UK Public Sector Communications Conference has become an essential part of the September calender. Why? It delivers good content. You can learn more about this year's line-up here. We take a look at one of the key speakers on the role of text messaging in comms.

By Michelle Lee

Look around in a public setting. You will notice more people hunched over a mobile device to communicate or access information than ever before. More than 35 million UK residents own a mobile phone and they’re accessing their devices for an average of 3 hours and 16 minutes each day – the equivalent of almost a full day per week.

Mobile, as a marketing channel, can no longer be ignored in order to succeed in today’s world – especially in public sector communications. Accessibility, convenience, clarity, and universality make mobile an essential channel to communicate with the public.