Your Custom Text Here
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 06
by Darren Caveney
Read more
The water industry is a fascinating one, providing vital services to us all and boasting some of the finest engineering brains and teams dedicated to protecting the environment. Communicating this work is rich in opportunity, as this new case study shows…
by Victoria Ford
Read more
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 05
by Darren Caveney
1. The genius of Stewart Lee – seeing an artist craft their work
I had the chance to go and see the comedian Stewart Lee trialling brand new material at a very cool little cabaret club in Soho. All very metropolitan middle-class elite. It was brilliant – intimate and with a room clearly full of his fans - so it was interesting to see such a skilled and talented artist seemingly a teeny bit nervous about trying out his carefully scripted lines and stories for the first time to the general public. What a treat to see and experience.
He stood - with pen and paper in hand - reading out his stories (he famously doesn’t ‘do’ jokes) and literally scribbled notes on what worked and what worked less well during an hour-long set. It will be so interesting to see what makes it through to the final cut when he tours for real.
He walked on stage sporting a large rufty tufty, grey-ish beard. His opening line? “I know what you’re thinking – Julian Assange has let himself go.” Brilliant.
My learning?
Without wishing to sound too contrived what Stewart Lee did was the classic crafting of compelling stories, which were right for the audience, absolutely timely (Michael Gove’s supposed drug use got a mention) and then tested them out – so the research and focus group stage.
I’m sure he would recoil in horror if he thought his work was comparable to what we do as communicators but there are quite a few synergies from what I saw (as I sat there soaking it all up with a nice glass of Malbec in hand, in case you were wondering)
But he is a hero and a genius, and I am neither, so the similarities end quite quickly.
And he had me at Julian Assange.
2. Comms Strategy – the common issues challenging you right now…
Before seeing Stewart Lee I ran the third Strategy Surgery workshop with the very excellent Fran Collingham and Paul Masterman.
We kicked off the session by asking attendees what they were hoping to get from their strategies, and what they feared would get in the way.
The results were telling and insightful. They were…
Hopes
A chance to avoid trying to do everything
An opportunity to prioritise
A way to state what we won’t do
A way of ensuring the comms team has a true focus
That we’ll create the time to think, create, plan, research and evaluate
Fears
That the organisation will ignore it anyway
That we won’t be able to stick to it
The organisation doesn’t have a business plan so don’t act strategically
That we’ll still get dragged into the tactical morass of tweets and video requests
That time pressures will foil us
My learning?
We still have a way to go with getting effective, embedded organisational comms strategies in place and truly guiding our work. But having a strategy gives you a real head start on other teams and departments who don’t plan.
Fran talked about the importance for having organisational ‘principles for comms’ – linking to values and behaviours, with genuine listening taking place, a commitment from all that the comms team will be involved early, that teams will be encouraged to be creative and to innovate, and that the comms team will deliver good, simple but effective comms which helps people receive the services they want, and colleagues the support they need to do their jobs.
Now that could make your strategy really fly.
3. Confucius said…
Now I’m not one for power quotes or inspirational memes but I caught one I liked on Radio 4 whilst driving up a very wet M6 yesterday.
It was in relation to the protests in Hong Kong and the line was this, by Confucius:
“Even a single spark can burn an entire land”
Powerful, huh?
We may sometimes feel like we’re a lone voice out in the wilderness but we should never forget that we can have a huge impact on our work, our friends and colleagues, our organisations and even our own lives.
Go do something great this week.
Darren Caveney is creator of comms2point0 and owner of creative communicators ltd
*Pssssst - A BRAND NEW eMag you might like*
I’ll soon be launching a brand new comms2point0 eMag which replaces what was the old comms2point0 weekly email and which stopped a while back. The new eMag will be bursting with new content, free give-aways, special offers, first dibs on new events and much, much more. The first edition will include an exclusive, new free comms tool you might find useful.
Sound good? You can sign up to it right here.
image via U.S. National Archives
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 05
by Darren Caveney
Read more
When mental health and imposter syndrome collide it’s important to remind ourselves that we’re good at our jobs and are vital cogs in our organisations.
by Jill Spurr
Read more
We have a plan for most things in our communications roles. So isn’t it about time we had a plan to manage our own mental health and wellbeing too?
by Jade Parker
Read more
Over a dozen exciting new jobs have been created at Queen Mary University of London. Curious? Find out more here…
by Kristian Hibberd
Read more
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 04
by Darren Caveney
Read more
I love mental health awareness week. Thousands of stigma challenging articles, blogs and social media posts. Support and advice shared. It's a great change from even a few years ago.
by Phil Morcom
Read more
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 03
by Darren Caveney
Read more
You don’t need to be sat in the office to be able to do the comms job effectively. We’ve known that for years. But this new case study proves the point…
by Louisa Dean
Read more
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 02
by Darren Caveney
Read more
The moment you get approval to spend money on a government advertising campaign can be a time of conflicting emotions…
by Elin Price
Read more
The countdown to the UnAwards Winners’ Masterclass is on and John-Paul Danon, co-founder of CAN, suggests sharing successful campaign creatives could help public sector comms pros get over some common obstacles
by John-Paul Danon
Read more
I’ll soon be launching a brand-new comms2point0 eMag which replaces what was the old, official comms2point0 weekly email. Find out more here…
by Darren Caveney
Read more
On my consultancy and training travels around the UK I get to learn so much from other people. And, so, I thought I would begin sharing some of it more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you like volume 01
by Darren Caveney
Read more
It’s easy to veer away from discussing topics online which you know to be contentious. But tackling them head on can deliver results and improved engagement.
by Mark Pritchard
Read more
We live in very unkind times. So let’s not add to it. How about we are a little bit kinder about our trickier customers.
by Jude Tipper
Read more
comms networks and comms friends – there isn’t anything more important to us in our careers.
by Jill Spurr
Read more