I saw a tweet recently pointing fun at that classic ‘forced creativity’ teams are sometimes made to do; locked up in an ill-lit office for four hours, perhaps a paid-for light lunch or a packet of biscuits, told to come up with the ‘best ideas you’ve ever had’ for [insert campaign/launch/crisis here].

Sometimes progress is made that way, most likely it’s a little while after, when people have had time to sit with some of the ideas and a moment of clarity comes to them. What’s worse than that forced creative time in an unforgiving office room I hear you ask? ALL OF LOCKDOWN. Well, maybe.

I could have ended the blog right there! But Comms don’t quit…

by Rebecca Roberts