Twitter and Facebook have been around for over 10-years now. Most organisations have accounts, dozens in some cases. But just having an account isn’t enough - using these accounts more strategically to engage and help your residents, patients or customers is key. So we're running a Twitter Chat which you may be interested in...
UPDATED 22 AUGUST - SEE BELOW...
by Darren Caveney
Hands up if your organisation has a Twitter and Facebook account and page? Thought so.
In surveys we’ve been involved with 100% of local councils taking part had at least one of each. This isn’t new ground being broken here.
What is new ground, for some, is using these accounts more strategically - how to have brilliant, engaging accounts full of interest, dialogue and regular, great content. That can be a harder nut to crack.
I’ve delivered over a dozen reviews of organisation’s use of social media in the past 12-months and it’s been a brilliant opportunity to see, first-hand, where organisations do well, and where improvements can be made for the benefit of both organisations and followers.
Now’s the time to really look at what I call social media 2.0+ - where social media can be used more strategically by taking our use and understanding to a higher level.
What does this mean?
To analyse social media accounts in greater detail in terms of their performance, their engagement rates, which content works best and at what times, where customer services come in and take the lead on enquiries, how accounts are monitored and evaluated. Where a return on investment can be highlighted to answer the chief executives “so what?” question.
So we’re teaming up with the Local Government Association to run a lunchtime ‘Twitter Chat’ on Wednesday 17 August, 12.30 – 1.30pm.
This Twitter Chat is aimed at anyone with an interest in good practice use of social media and how to achieve it. It will be of particular interest to local government and public or voluntary sector comms, pr, marketing and digital people.
We’ll be joined by Kelly Quigley-Hicks, Natalie Corney, Rob McCleary and Phil Jewitt as panel contributors – all have lots of experience of getting the most from social media, and plenty of ideas for where to go next with it. And we’d love you to drop by and take part too.
We’ll be collecting your ideas, issues, top tips to feature in a new guide for the LGA’s website.
And if you have examples of great social media use case studies and would like them to feature on the LGA’s site please get in touch with me now.
I look forward to the chat on 17 August. Pop it in your diary now - the hashtag is #GoodSocMed
UPDATE - HERE'S A STORIFY OF THE CONVERSATION AND WHICH CAPTURES OVER 1k TWEETS FROM OVER 170 CONTRIBUTORS.
Darren Caveney is creator of comms2point0 and a creative communications consultant. Say hello at @darrencaveney
promo image by me
