Here are some valuable lessons and insights from past winners, judges and sponsors
by Darren caveney
Thanks to everyone who attended the recent webinar - How to win an UnAward.
We heard top tips and insights from past winners, judges and sponsors on how to get shortlisted and win an UnAward.
It was fascinating to listen to their insights, and my top 10 takes from the session were:
1. Know your metrics (and include them) – Don’t be vague here, the judges are looking out for evidence of SMART objectives
2. Include testimonials – Can you include testimonials from the your audiences on the work you have delivered?
3. Data is your friend – what data was your work based on? Make sure you include them in your entry.
4. What is creativity? Creativity comes in many forms. We tend to think of creativity as the visual elements but think more widely about it, for example where you creative with your use of data?
5. Use the EAST framework when it comes to behaviour change work.
6. The AMEC evaluation framework is a great resource and way to shape your work and entry content.
7. Check out COMMS:FILES for inspiration and examples of previous entries.
8. Can AI help you with your entry?
9. Be creative with your entry. Comms people are creative writers so write your entry form creatively. One past winner shared that their entry included references to David Bowie and The Matrix.
10. And, finally, don’t be scared to enter. So many people say that they “haven’t done anything good this year”. This isn’t true. Every team has done good and important work. Give it the chance to flourish and be noticed.
If you missed the webinar it’s really worth a listen - here’s the recording of the session.
The UnAwards close on 30 October, midnight, and are never ever extended.
Here’s the dedicated UnAwards website with everything you need to craft and enter your winning submission.
Good luck.
Darren Caveney is creator and owner of comms2point0 and Creative Communicators Ltd and creator of the UnAwards
*Sign up for the comms2point0 eMag*
The comms2point0 eMag features exclusive new content, free give-aways, special offers, first dibs on new events and much, much more.
Sound good? Join over 3.5k other comms people who have subscribed. You can sign up to it right here.
