Could a Twitter account passed between local government people help tell the story of their sector? One switched-on comms person thinks it could.

In December 2011, Sweden launched what it called 'the world's most democratic Twitter experiment' when the Twitter account @Sweden was born.

If you're not already a follower I can highly recommend that you check it out.

Basically, a new Swede takes over the country's official Twitter account @sweden every week, sharing their daily experiences and opinions and generally celebrating their nation.