Creativity has been forced down the comms priority ladder by the fire-fighting of the last couple of years, but you can reignite it with a few quick tweaks to your outlook.
by James Morton and Lauren Castle
Read moredon’t be afraid of a crap idea. and 9 more top tips from creative agencies
Well in a TV wars style battle, Creativity Lab 2 was pitted against Dominic Cummings’s explosive testimony evidence to MPs. But 120 comms pros tuned in to the second Lab and there was a tonne of learning on tap.
by Darren Caveney
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