the role of mobile user experience in the digital communications plan

Here’s a quantitative look at how user experience and usability can influence user conversion on an organisation’s own website.

by Sarah Gill

The experience of your target audience when interacting with your app or website on a mobile device should be an essential consideration in every digital communications plan.

Users form their emotional reaction to your organisation very quickly and if their information needs aren’t met swiftly, abandonment will surely follow.

Not to be confused with usability, the consideration of the user experience represents a holistic approach to all aspects of a user’s interaction with a business, it’s service and products. User experience and usability are terms often used interchangeably but there are key differences...

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