launching the UK government's comms plan

There are launches and there are launches. The launch of the UK Government's Communications Plan is worth a look. The Government Communications Service has set some high standards in recent years and how they go about their business should be of interest to everyone involved in the field.

by Alex Aiken

This is our communications plan for the year ahead. It sets out the main campaigns that are designed to help deliver the priorities of the Government and the ways by which we are going to improve our professional practice.

The Government’s One Nation narrative provides a clear focus for our work, providing the framework for Government policies and programmes to help working people, spread opportunity, bring our country together and secure Britain’s place in the world. There will be major campaigns to improve public health, get young people into apprenticeships, encourage the right to buy, recruit to our armed forces and explain pension provision. In total this plan contains 77 communication campaigns, from encouraging blood donation to reducing tax avoidance.

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future govcomms: training, trust and re-training ministers

Alex Aiken, the UK Government's most senior comms practitioner, through The Guardian asked what the future of government comms should look like. Here's one view.

by Dan Slee

So, what should the future of government communications look like? If you think it's tweeting press releases wearing a One Direction t-shirt you're wrong.

Refreshingly, the UK government has stood up and on The Guardian website admitted it had a good idea. But not a definitive one.

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