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communications academy 2015 - why you should be there

November 2, 2015 Darren Caveney

Next week hundreds of communicators from local and central government as well as other parts of the public service will gather over three days in Coventry for the second Public Service Communications Academy.  The event, which is being organised by LGcommunications and GCS, is the most significant local government communications event of the year. 

by Cormac Smith

The theme of this year’s Academy is set around the future of public service communications, the challenges we face and our response to those challenges.

The agenda this year includes some of the best practitioners from the public and private sector.  We will also be joined by a number of influential leaders from the public sector including Solace president, and Chief Executive of Birmingham City Council, Mark Rogers and a one of Whitehall’s most outspoken civil servants, Louise Casey CB, will give a view from Whitehall talking about how effective comms needs to be at the heart of meeting the current challenges.

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In digital + social Tags alex aiken, comms, comms2point0, communications academy 2015 - why you should be there, darren caveney, government communications service, local councils, marketing, pr

putting online advertising back on the agenda

May 28, 2014 Darren Caveney

Many a council comms officer has been given a daft income target for web advertising at some point. Few have achieved significant returns. But a new initiative might just be the answer to this oft debated issue.

by Simon Ellicott

Many local authorities have considered carrying advertising on their websites before and decided that the time wasn’t right. The most common issues have tended to be that it wouldn’t deliver enough revenue to justify, 1 – hiring staff to implement the technology and manage relationships with advertisers, and 2 – the perceived compromises in carrying advertising; and also concerns over the types of advertisers to which they want to expose their audience, and to which they want to associate with their corporate brand.

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In campaigns + media, digital + social Tags birmingham city council, capacity grid, comms, comms2point0, council advertising network, derby city council, income, local councils, simon ellicott

local authority....

June 27, 2013 Darren Caveney

Some people really get the social web, what the web can do and what it can do for organisations. One of those is Euan Semple. His book 'Organisations Don't Tweet People Do' is one of the few social media books that take space on our bookshelf. We urge you to buy it. In this post he asks some key questions of local government.

by Euan Semple

The problem is in the title isn’t it? Being an authority in a time when authority is being called into question by so many people in so many ways isn’t easy.

Authority used to rely on information asymmetry. You were either in the know or you weren’t. You either had access to controlled information or you didn’t.

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In digital + social Tags Euan Semple, authority, comms, comms2point0, local councils, organisations don't tweet people do
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