So 25 May has passed. The world hasn’t ended following GDPR going live. But what next?
by John-Paul Danon
Read morehow to buy digital advertising safely
If you haven’t bought online advertising yet in your role it’s probably a matter of time before you do. There are things to take advantage of, and things to look out for. This new post should help you stay safe.
by John-Paul Danon
Read morethe battle for ad spend and why we need to spend our money smartly
There are many ways to spend a comms and marketing budget. Programmatic advertising channels are increasingly the way to precisely target audiences but it’s had some negative press of late. Are there risks associated with it? Maybe not nearly as many as you might think…
This post contains the personal views of John-Paul Danon*
by John-Paul Danon
Read moreputting online advertising back on the agenda
Many a council comms officer has been given a daft income target for web advertising at some point. Few have achieved significant returns. But a new initiative might just be the answer to this oft debated issue.
Many local authorities have considered carrying advertising on their websites before and decided that the time wasn’t right. The most common issues have tended to be that it wouldn’t deliver enough revenue to justify, 1 – hiring staff to implement the technology and manage relationships with advertisers, and 2 – the perceived compromises in carrying advertising; and also concerns over the types of advertisers to which they want to expose their audience, and to which they want to associate with their corporate brand.
