How you don't need to just bang out a press release but bark up the right tree and at the right time whatever the channel.

by Alan Ferguson

We are a council. We have no competition. We will build a website and they (our residents) will come and visit.

As if it was all that easy. We are all fighting to get our voice heard in a noisy world, where we are bombarded with communication messages morning, noon and night. Web. Email. Facebook. Twitter. LinkedIn. YouTube. Press. TV. Radio. Where does it end!

You’ve heard the phrase “if you always do what you’ve always done, you’ll always get what you always got”. How very true.