Everyone wants their website to look great, right? But we often see organisations forget about the content. Not so at one local authority which has invested in improving the content it shares with its customers.
Read moremake sure you bark up the right tree
How you don't need to just bang out a press release but bark up the right tree and at the right time whatever the channel.
We are a council. We have no competition. We will build a website and they (our residents) will come and visit.
As if it was all that easy. We are all fighting to get our voice heard in a noisy world, where we are bombarded with communication messages morning, noon and night. Web. Email. Facebook. Twitter. LinkedIn. YouTube. Press. TV. Radio. Where does it end!
You’ve heard the phrase “if you always do what you’ve always done, you’ll always get what you always got”. How very true.
