Everyone wants their website to look great, right? But we often see organisations forget about the content. Not so at one local authority which has invested in improving the content it shares with its customers.
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The beginning of this story will be the same as many council’s across the land so if you’re sitting comfortably I’ll begin...
by GUEST EDITOR Carolyne Mitchell 
Once upon a time there was a council information officer who opened herself a Twitter account. After a few days of lurking she tweeted her first tweet and a whole new world opened up before her eyes.
She was lucky to have a boss who trusted her judgement when she suggested that the council should open a corporate account and so they did, under the radar, as a ‘pilot’, in case anyone asked.
Things went well and after a few months the council account had 300 followers. Then two things happened that would change everything.
