The beginning of this story will be the same as many council’s across the land so if you’re sitting comfortably I’ll begin...

by GUEST EDITOR Carolyne Mitchell

Once upon a time there was a council information officer who opened herself a Twitter account. After a few days of lurking she tweeted her first tweet and a whole new world opened up before her eyes.

She was lucky to have a boss who trusted her judgement when she suggested that the council should open a corporate account and so they did, under the radar, as a ‘pilot’, in case anyone asked.

Things went well and after a few months the council account had 300 followers. Then two things happened that would change everything.