this is local comms – for local people

Some people and things in life just punch way above their weight. Orkney Islands are one. They never ceases to amaze with their greatness - like the Spartans of the comms world. Here's another example to show why...

by Kirsty Groundwater

Coming from a remote island community you get used to the good humoured “League of Gentlemen” comparisons – this is a local shop, for local people and all that.  But from a local government communications perspective, how much truth is there in that kind of statement?  Is local best?

In late 2013, local councils across the UK were in the midst of encouraging their residents to nominate their community heroes to be ‘baton bearers’ for the Commonwealth Games Queen’s Baton Relay.  It was a challenge, not least in Orkney where Orcadians, although renowned for their immense community spirit and pride, are notoriously reticent to put themselves in the limelight.  This coupled with a tendency towards  a laid-back last-minute attitude to these processes led to a worried phone call from the Glasgow 2014 relay team concerned over the lack of nominations coming in from Orkney.

A well-meaning PR bod from the relay team ‘doon sooth’ suggested that perhaps they could send us a nice picture of Clyde, the Games mascot, standing (over 300 miles away) next to the Clyde in Glasgow for distribution to our local media.

Thanks, but no thanks.

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