It's been hard to avoid it online, on TV, on the radio or in the school yard... there's a new Star Wars film. But this buzz isn't an accident and there's a lesson to learn.
A word of warning before we begin: if you haven’t seen ‘The Force Awakens’ and intend to, stop reading now. I am probably going to ruin it for you. These aren’t the droids you are looking for.
If you are still with me, you’ve either already seen it or aren’t going to, either of which is fine for our purposes. I saw it recently, and enjoyed it. I wouldn’t describe myself as a Star Wars fan, but I’ve seen all of the films, appreciated the original three and hated the more recent trilogy. I have bought a range of merchandise over the last month for the man of the house who is a fan (more of his opinion later). So, I went to see ‘The Force Awakens’ with no particular axe to grind nor any desperate need for it to be brilliant.