It's never been more important to base our communications activities on sound intelligence about who our residents and customers are. And checking that that evidence is up to date is also vital.
Who sets your comms priorities? Your councillors, your boss, your residents? I imagine that, in most local government organisations, it is a bit of all three. That’s fair enough (to an extent), but a lack of focus on residents and their issues, in the right proportions, could mean a lot of our efforts go to waste.
