#nhs4xmasno1: a powerful message is not just for christmas

An NHS choir are making themselves heard through song. It's a campaign to show timely support. There's plenty to learn from this.

by Sally-Anne Watts

Over recent weeks I’ve been watching as word has spread about the campaign to make ‘Bridge Over You’ sung by the choir from Lewisham & Greenwich NHS Trust the Christmas number 1. 

It’s a simple enough message – show your support for something you believe in and help others by downloading the song.  It doesn’t cost much and you will feel good afterwards.  What’s not to like?

Read More
Print Friendly and PDF

more popular than eastenders: a university graduation week

What was more popular than EastEnders? The University of Warwick’s graduation week on social media. It is a landmark week in the life of a student. It's a landmark week for a University too. Their acclaimed social media officer lifts the lid on how they did it.

by Dave Musson from University of Warwick

Working at a University, there are plenty of great things going on all year round, but arguably the best time to be on campus is during graduation week. There’s an almost magical buzz in the atmosphere, with happy graduates, proud parents and flying mortarboards in every direction you look.

But what about transposing that buzz from real life to online? Here’s how we did at the University of Warwick, armed with little more than a hashtag, some mobile phones and plenty of enthusiasm.

Read More

how we communicated the homes for britain campaign rally

The Homes for Britain campaign held the biggest housing rally ever in the heart of Westminster to get the housing crisis firmly onto the general election radar – and on the national news agenda. What's the comms story?

By Anne Arnold

It used to irritate me that the housing crisis wasn’t in the news more. House prices sure, but not the housing crisis. That sinking feeling when you realise you’ll never be able to afford to buy near your family, not now, not ever.

Couples delaying having babies because they’re forking out half of their wages to live in a flat the size of a shoe box, graduates bunked up back in their childhood bedrooms, people having to move further and further out of the cities and towns where the jobs are, commuting for hours each day to get to work.

Read More

#thisgirlcan: a real women campaign that helps get women into sport

When Sport England launched a campaign 'This Girl Can' aimed at women some loved it. Some hated it. But what do comms people think? We asked a volleyballing head of comms.

by Emma Rodgers

A new Sport England campaign called ‘This girl can’ was launched last week. The campaign claims to be the first of its kind to feature all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.

As Sport England sets out “It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.”

When Dan asked me if I’d write a blog post on it, I was more than happy to. As a woman who has always exercised or played sport, I was keen to really have a think about what it meant to me both as a comms professional and as an individual who is far from the stick thin woman that is often portrayed doing sport in the media. I’d also watched the video, which has had over 6 million views online already, as it had been shared by many of my female friends on social media before I even knew it was part of a specific campaign. If you haven’t seen the advert yet, you can check it out here.

Read More
Print Friendly and PDF

campaigns that made a difference, and one that should have

I was listening to Public Enemy’s ‘Harder than you think’ recently, and it took me straight back to the summer of 2012.

by Julie Waddicor

‘Harder than you think’ was the iconic song used by Channel 4 for its ‘Meet the Superhumans’ campaign for the Paralympics. Now, that was a truly outstanding bit of marketing. Yes, they had huge budgets and yes, they had blanket TV coverage, the like of which we in local government can only dream of. But fundamentally, some bright spark had the creative vision to identify the people taking part in the Paralympics as super-human, rather than defined by their disability, and to use a song with the line ‘Thank you for letting us be ourselves’.

Read More