more popular than eastenders: a university graduation week

What was more popular than EastEnders? The University of Warwick’s graduation week on social media. It is a landmark week in the life of a student. It's a landmark week for a University too. Their acclaimed social media officer lifts the lid on how they did it.

by Dave Musson from University of Warwick

Working at a University, there are plenty of great things going on all year round, but arguably the best time to be on campus is during graduation week. There’s an almost magical buzz in the atmosphere, with happy graduates, proud parents and flying mortarboards in every direction you look.

But what about transposing that buzz from real life to online? Here’s how we did at the University of Warwick, armed with little more than a hashtag, some mobile phones and plenty of enthusiasm.

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video for comms is now way beyond youtube

More than 70 per cent of the internet is predicted to be video by 2017. If you are a comms person it's a challenge you need toio have an answer to.

by Albert Freeman

Online video is becoming more important all the time. There are an exciting and growing number of ways that we as organisations can use it, and ways that people can use it to engage with organisations.

Video is now big news on Facebook

In no time at all video has become huge on Facebook. Organisations need to adapt and take advantage of this. It is no longer enough to simply publish your video on YouTube, and share the YouTube link on Facebook.

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