The new stories feature on Snapchat allows short narratives to be made with images, text and video. Instagram have copied them. One comms person gave them the once-over.
by Albeert Freeman
Read morehow to use instagram and beat the algorithm
The algorithm is coming - how to approach a post-chronological Instagram. Some excellent tips from an eminent instagramer with 56,000 followers.
by Dave Musson
Read morestop it
Sometimes it’s actually quite useful to have a good old fashioned rant. Get it out, move on - it might just make you feel better about your lot. This new post is a rant at some of the less than perfect social media behaviours we’re seeing right now.
By Dave Musson
Read moreBe nice: what a free calendar can teach you about community management
What a 2016 desk calendar from Instagram teaches about community management. Nb. Cute animal alert.
by Dave Musson
One of the biggest social networks in the world sent me something nice in the post and I’m instantly falling over myself to praise them to the hills. Is my loyalty really that easily bought? No, actually, there’s a lot more to it. In fact, Instagram offers a fascinating insight into good community management.
Now we’re all into the swing of things again, I can get away with asking this question…how was your first day back at work after Christmas? Good? Hard? Some other four letter word? I hear you.
After toiling through that most Monday of Mondays, I came home to a wonderful surprise; a parcel sealed by tape covered with the Instagram logo! Inside was a 2016 desk calendar, made of up of cute photos of animals published by the Instagram community last year, along with a sweet little note from ‘your friends at Instagram’ – how awesome is that??
more popular than eastenders: a university graduation week
What was more popular than EastEnders? The University of Warwick’s graduation week on social media. It is a landmark week in the life of a student. It's a landmark week for a University too. Their acclaimed social media officer lifts the lid on how they did it.
by Dave Musson from University of Warwick
Working at a University, there are plenty of great things going on all year round, but arguably the best time to be on campus is during graduation week. There’s an almost magical buzz in the atmosphere, with happy graduates, proud parents and flying mortarboards in every direction you look.
But what about transposing that buzz from real life to online? Here’s how we did at the University of Warwick, armed with little more than a hashtag, some mobile phones and plenty of enthusiasm.
video for comms is now way beyond youtube
More than 70 per cent of the internet is predicted to be video by 2017. If you are a comms person it's a challenge you need toio have an answer to.
Online video is becoming more important all the time. There are an exciting and growing number of ways that we as organisations can use it, and ways that people can use it to engage with organisations.
Video is now big news on Facebook
In no time at all video has become huge on Facebook. Organisations need to adapt and take advantage of this. It is no longer enough to simply publish your video on YouTube, and share the YouTube link on Facebook.
Instatips: 10 tips to make you better at Instagram pt 2
Ace photographer Dave Musson looked at how to get more out of Instagram in a popular post. This time he shifts his focus to helping you make the most of the photo-sharing network as an organisation.
by Dave Musson
So, your organisation wants in on Instagram?
I’m not surprised it’s a great community to tap into and you actually still get pretty good engagement rates – at the University of Warwick our Instagram followers are by far the most likely of our social media crowds to do something with our content.
