The algorithm is coming - how to approach a post-chronological Instagram. Some excellent tips from an eminent instagramer with 56,000 followers.
by Dave Musson
Read morewhat the wedding present has taught me
We can all easily get distracted. Emails. The phone. Twitter. But how can we stop flitting and focus?
Read morewhy pitching well to journalists still works
It's often the most badly handled part of PR. The phone call to sell-in a story to a journalist. Done badly it ends with the phone slammed down. Done well and it can help you hit the bullseye. Here are some thoughts from a master of the craft.
Call me old fashioned, but I still love the cut and thrust of the ‘pitch’ to journalists.
Admittedly, I seem to be a rather shrinking breed if recent articles and twitter conjecture is anything to go by.
And I know from experience, a lot of younger PRs view picking up the phone as appealing a prospect as relying on a London Midland train to get you to your appointment on time.
Don’t get me wrong I can understand the apprehension. I’ve been given many a ‘short shrift’ by experienced hacks, been embroiled in heated exchanges when an embargo has been broken and been left exasperated at the choice of photo the picture editor chose to be a bit ‘different’.
three effective rules for good posters
Posters. The drift to digital is strong but they still have a place in the comms armoury. They can be as powerful or as weak as you design them. But what do good ones look like?
by Susan Neal
Many hours have been wasted by me and my former Council communications colleagues in trying to convince services about the best way of getting their message across.
