read all about it - a story from before the smartphone

There's a generation of people now who have never bought a newspaper. Ever. And even for those of us who have it's more an occasional, old skool treat for a train trip or a day sat away from screens. So it's good to be reminded of the sway they once had, and, in some areas, still do...

by GUEST EDITOR Will Mapplebeck

My first job in journalism was with the Westmorland Gazette in Kendal in the Lake District.

God, I was bored. I sometimes joke that I was there for almost three years and absolutely nothing happened.

There was one murder.

It was my week off and I missed it.

New Labour was elected, Princess Diana died, the IRA blew up half of Manchester city centre. There was a palpable sense that Britain could be on the cusp of big change.

But not in Kendal or its picturesque patch which still resembled what George Orwell was talking about when he described 'old maids cycling to Holy Communion through the morning mist'.

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three effective rules for good posters

Posters. The drift to digital is strong but they still have a place in the comms armoury. They can be as powerful or as weak as you design them. But what do good ones look like?  

by Susan Neal

Many hours have been wasted by me and my former Council communications colleagues in trying to convince services about the best way of getting their message across. 

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