the periodic table of internal communication

The periodic table was created in 1869 to bring together all the known chemical elements under one roof enabling them to be studied, discussed and understood. Russian chemist Dimitri Mendeleev also predicted the discovery of other elements, and he purposely left spaces open for them.

by Caroline Roodhouse

We’ve recently worked with Chuck Gose, Corporate Communications VP, speaker & host of the internal comms podcast, ICology to replicate this original idea for internal communicators. And with hundreds of downloads from comms pros worldwide, it’s already proving to be very popular…

The Idea

The idea was to create a table of terms that would bring together all the elements of internal communication under one roof. We split the table across seven categories: Strategy, Objectives, Themes, Audiences, Formats, Channels and Metrics and populated each category with a number of common comms terms. From there, we’ve built the Periodic Table of Internal Communication, which you can download here.

A cracking response

The feedback so far has been fantastic. We’ve been overwhelmed with the positive responses…

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more popular than eastenders: a university graduation week

What was more popular than EastEnders? The University of Warwick’s graduation week on social media. It is a landmark week in the life of a student. It's a landmark week for a University too. Their acclaimed social media officer lifts the lid on how they did it.

by Dave Musson from University of Warwick

Working at a University, there are plenty of great things going on all year round, but arguably the best time to be on campus is during graduation week. There’s an almost magical buzz in the atmosphere, with happy graduates, proud parents and flying mortarboards in every direction you look.

But what about transposing that buzz from real life to online? Here’s how we did at the University of Warwick, armed with little more than a hashtag, some mobile phones and plenty of enthusiasm.

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