the periodic table of internal communication

The periodic table was created in 1869 to bring together all the known chemical elements under one roof enabling them to be studied, discussed and understood. Russian chemist Dimitri Mendeleev also predicted the discovery of other elements, and he purposely left spaces open for them.

by Caroline Roodhouse

We’ve recently worked with Chuck Gose, Corporate Communications VP, speaker & host of the internal comms podcast, ICology to replicate this original idea for internal communicators. And with hundreds of downloads from comms pros worldwide, it’s already proving to be very popular…

The Idea

The idea was to create a table of terms that would bring together all the elements of internal communication under one roof. We split the table across seven categories: Strategy, Objectives, Themes, Audiences, Formats, Channels and Metrics and populated each category with a number of common comms terms. From there, we’ve built the Periodic Table of Internal Communication, which you can download here.

A cracking response

The feedback so far has been fantastic. We’ve been overwhelmed with the positive responses…

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what a cop show teaches us about comms

As communicators we are surrounded by learning opportunities. But can we learn about comms from a TV show? One communicator thinks so.

by Darren Caveney

Now I love film and tv. I mean love. Mrs C, in our early days of ‘courting’, once made the mistake of asking me what my favourite film was. 20 minutes later I had drawn up a top 50 for her. I was pleased with my work, she should have realised right then that she was dating an anorak.

But TV can be just as special as film. By TV I don’t mean most of the dirge that gets thrown our way in the name of entertainment. No, I mean the seriously good stuff – The Wire, The West Wing, The Sopranos, Breaking Bad. I’ve seen them all.

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excellent... a survey and whitepaper for #commsforchange14

In September, some of the brightest minds in public sector comms will come to Birmingham for our rather fine #commsforchange14 event. Know what's even better? We're also publishing a whitepaper at the event and we're launching a survey to help shape it. Can you help?

by Dan Slee

The single biggest problem with communications, George Bernard Shaw once said, is the illusion that it has taken place.

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learning, learning, always learning

By Darren Caveney

I was lucky enough to be asked to talk to a group of final year PR students at Manchester Metropolitan University recently about PR careers in the public sector.

I was invited by Sarah Williams, senior PR lecturer at the University, and it was great to see the excellent work she and her colleagues are delivering to prepare the next batch of comms and PR folk for the world of paid employment.

Of course, it took me straight back to starting out in my own career, full of that heady, excited anticipation of where a sparkly new career may take me – somewhere glamorous, working for an exciting brand and maybe travelling around the world and back in the process.

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