What a 2016 desk calendar from Instagram teaches about community management. Nb. Cute animal alert.

One of the biggest social networks in the world sent me something nice in the post and I’m instantly falling over myself to praise them to the hills. Is my loyalty really that easily bought? No, actually, there’s a lot more to it. In fact, Instagram offers a fascinating insight into good community management.

Now we’re all into the swing of things again, I can get away with asking this question…how was your first day back at work after Christmas? Good? Hard? Some other four letter word? I hear you.

After toiling through that most Monday of Mondays, I came home to a wonderful surprise; a parcel sealed by tape covered with the Instagram logo! Inside was a 2016 desk calendar, made of up of cute photos of animals published by the Instagram community last year, along with a sweet little note from ‘your friends at Instagram’ – how awesome is that??