what’s in a MOOC?

In this exciting new development, Cardiff University tell us how they are building their brand and engaging with their audiences by sharing expertise online.

By Sara Moseley

Taking the education world by storm, there are over 5million people worldwide studying a Massive Open Online Course right now. Developed as a way of opening access, free of charge, to expertise from leading universities, MOOCs are also becoming key tools for engagement and reputation building. Still in the growth stage, this kind of on-line course is the subject of experimentation and evaluation - not least in terms of communications and relationship building benefit.

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winston churchill and the art of knowing when to powerpoint

Never. In the field of human conflict. Has powerpoint. Badly deployed. Caused so much damage. Of course, Winston Churchill was a good leader. But he was never hindered by pie charts and bullet points on powerpoint. In this post look at where you need to tailor the approach.

by GUEST EDITOR Chris Bolton

Excellent News! Through extensive research* I’ve located a picture of Winston Churchill from June 1940, practicing his Powerpoint presentation of the ‘fight them on the beaches’ speech.

If you squint carefully (its an old picture) you can just make out the Pie Chart percentages of where the fighting will take place: Beaches 45%, Landing Grounds 20%, Fields 10% etc. Apparently Churchill was ready to deliver the carefully crafted presentation when, during a bombing raid the House of Commons projector bulb was shattered by some stray shrapnel. The result was the impromptu, unsupported speech to Parliament, and the rest is history.

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glass half-full comms

With cuts cutting deeper it's time to ask some deep questions of how to communicate them.

by Dan Slee

Are we better off saying the glass is half full? Or empty? Or pretending it's full?  

That was the iconoclastic view of London Fire Brigade's head of comms Richard Stokoe.

Back at the annual LGComms Academy earlier in the year he spoke eloquently about the challenges the public sector is facing and his take on what it should do.  We shouldn't pretend that things are fine when they're not, he says.  Neither should it try and bea cheerleader for business as usual because business as usual is over.

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