A new app has been developed which enables councils to send neighbourhood alerts on a whole range of service information. And, importantly, with very precise targeting abilities.

By Simon Jones

Imagine if there was a form of Twitter where at a touch of a button you could decide if the message went to a single house, street, neighbourhood – or even an entire town, city or county depending on the need.

It would revolutionise comms around things like bin collection changes, road closures, school closures and planning apps – right?

Think about the savings of never having to produce a direct mail again – let alone the reputational value of keeping residents informed.