In this exciting new development, Cardiff University tell us how they are building their brand and engaging with their audiences by sharing expertise online.

By Sara Moseley

Taking the education world by storm, there are over 5million people worldwide studying a Massive Open Online Course right now. Developed as a way of opening access, free of charge, to expertise from leading universities, MOOCs are also becoming key tools for engagement and reputation building. Still in the growth stage, this kind of on-line course is the subject of experimentation and evaluation - not least in terms of communications and relationship building benefit.