You know that line about staff are your greatest asset? Wouldn't it be great if you actually listened to them when shaping your internal comms? Someone here has...
by Stuart Mackintosh
We all love a bit of value, right? At Redcar & Cleveland Borough Council, we love a bit of valuing, too.
The internal challenge was the most significant facing a new-look comms team installed in 2010.
We knew what we needed, that wasn’t rocket science – an army of well-informed and motivated advocates and ambassadors for an authority with plenty on its plate.
If you’ve not heard of us, we’re a borough of extraordinary contrasts up here on the North-East coast. We’re a genuine industrial powerhouse, from Europe’s deepest mine at Cleveland Potash to one of the largest deep sea ports in the UK, handling more than 40 million tonnes of cargo each year.