how shooting your own star wars video delivered a safety message

There are huge numbers of people who like Star Wars as the launch of a new film in the franchise shows. So how would they react if a fire and rescue service used the force to deliver some safety messages? Rather well, it would appear.

by Mark Roberts

Kent Fire and Rescue Service is rethinking its approach to digital communications, with a new strategy already being worked on to coincide with the launch of a new campaign calendar for 2016/17. 

As the resident sci-fi nerd in the Comms team, I managed to persuade the powers-that-be a Star Wars parody would be an interesting and fun way to do a smoke alarm safety message - which is often a hard sell due to audience complacency - capitalising on the huge exposure generated by the release of the new Star Wars film, The Force Awakens.

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video for comms is now way beyond youtube

More than 70 per cent of the internet is predicted to be video by 2017. If you are a comms person it's a challenge you need toio have an answer to.

by Albert Freeman

Online video is becoming more important all the time. There are an exciting and growing number of ways that we as organisations can use it, and ways that people can use it to engage with organisations.

Video is now big news on Facebook

In no time at all video has become huge on Facebook. Organisations need to adapt and take advantage of this. It is no longer enough to simply publish your video on YouTube, and share the YouTube link on Facebook.

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