star wars: content, brand re-boot and how to recover $4.1 billion

It's been hard to avoid it online, on TV, on the radio or in the school yard... there's a new Star Wars film. But this buzz isn't an accident and there's a lesson to learn.

by Julie Waddicor

A word of warning before we begin: if you haven’t seen ‘The Force Awakens’ and intend to, stop reading now. I am probably going to ruin it for you. These aren’t the droids you are looking for.

If you are still with me, you’ve either already seen it or aren’t going to, either of which is fine for our purposes. I saw it recently, and enjoyed it. I wouldn’t describe myself as a Star Wars fan, but I’ve seen all of the films, appreciated the original three and hated the more recent trilogy. I have bought a range of merchandise over the last month for the man of the house who is a fan (more of his opinion later). So, I went to see ‘The Force Awakens’ with no particular axe to grind nor any desperate need for it to be brilliant.

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how shooting your own star wars video delivered a safety message

There are huge numbers of people who like Star Wars as the launch of a new film in the franchise shows. So how would they react if a fire and rescue service used the force to deliver some safety messages? Rather well, it would appear.

by Mark Roberts

Kent Fire and Rescue Service is rethinking its approach to digital communications, with a new strategy already being worked on to coincide with the launch of a new campaign calendar for 2016/17. 

As the resident sci-fi nerd in the Comms team, I managed to persuade the powers-that-be a Star Wars parody would be an interesting and fun way to do a smoke alarm safety message - which is often a hard sell due to audience complacency - capitalising on the huge exposure generated by the release of the new Star Wars film, The Force Awakens.

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