There are huge numbers of people who like Star Wars as the launch of a new film in the franchise shows. So how would they react if a fire and rescue service used the force to deliver some safety messages? Rather well, it would appear.

by Mark Roberts

Kent Fire and Rescue Service is rethinking its approach to digital communications, with a new strategy already being worked on to coincide with the launch of a new campaign calendar for 2016/17. 

As the resident sci-fi nerd in the Comms team, I managed to persuade the powers-that-be a Star Wars parody would be an interesting and fun way to do a smoke alarm safety message - which is often a hard sell due to audience complacency - capitalising on the huge exposure generated by the release of the new Star Wars film, The Force Awakens.