using targeted tv advertising

Foster carers are hard to recruit. It's a demanding but rewarding job. Each one can save an authority thousands of pounds. But how to find them? One forward-thinking council has turned to targeted TV ads.

by Anushka Desai

We had been looking for innovative ways to recruit more foster carers, so when Sky TV approached us to use their new targeted advertising system we had to give it a go.

Like many authorities we are struggling to recruit more carers for teenagers.  We currently have around 430 children in care in Buckinghamshire, with the majority being of teenage age. Currently over 50% of our children are placed outside of the county, as we don’t have enough in-house foster carers. 

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#thisgirlcan: a real women campaign that helps get women into sport

When Sport England launched a campaign 'This Girl Can' aimed at women some loved it. Some hated it. But what do comms people think? We asked a volleyballing head of comms.

by Emma Rodgers

A new Sport England campaign called ‘This girl can’ was launched last week. The campaign claims to be the first of its kind to feature all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.

As Sport England sets out “It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.”

When Dan asked me if I’d write a blog post on it, I was more than happy to. As a woman who has always exercised or played sport, I was keen to really have a think about what it meant to me both as a comms professional and as an individual who is far from the stick thin woman that is often portrayed doing sport in the media. I’d also watched the video, which has had over 6 million views online already, as it had been shared by many of my female friends on social media before I even knew it was part of a specific campaign. If you haven’t seen the advert yet, you can check it out here.

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creativity in internal comms survey - the results have landed

What makes creativity tick in the field of internal comms? Fab agency Alive With Ideas decided to ask a few questions to see. They produced a survey and there's a stack of learning in it. The survey results have been collated and there’s a nice juicy report available for your enjoyment.

by Caroline Roodhouse

Not that many moons ago, we sent our global survey out into the stratosphere, to investigate the levels of creativity in the big wide world of internal comms. With over 160 respondents offering their unique insight into creativity in their organisation, we gathered a magnitude of constructive comments to share with you.

As well as private sector and multinational organisations, we received responses from internal communicators in local government, government departments, NHS, police, fire and housing. Seasoned comms pros, sharing their thoughts, opinions and advice about how they see creativity in the workplace and how they would like it to be encouraged.

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gloves off, gloves on

PR folk and journalists often scuffle. But that's just not going to help either side.

by Kelly Parkes-Harrison

The sound of a deep sigh and my head hitting the keyboard is all that could be heard yesterday as I read yet another tweet from a journalist having a dig at PRs.

“Why do PRs put everything three times in a release, I don’t need telling three times”. Now this was quite tame, there are some journalists, I name no names, who seem to embrace PR bashing on Twitter as a way of expelling their inner angst and frustration. Those tweets can get downright unpleasant.

Normally I will seethe quietly about these kind of tweets, too cautious to say anything back in case it sparks an unpleasant Twitter scene. This time, probably because I am a coward and I know this journalist is quite nice, I decided to reply. I tweeted back suggesting that the press release was just badly written. The journalist replied saying possibly, or just a misguided formula that PRs are taught in training. She added that is was very irritating.

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communications: WD40 for organisations.

by Darren Caveney

So, spring well and truly sprang over this weekend.

Temperatures soared to a balmy 17 degrees in my back garden, inspiring me to dig out the trusty old lawnmower from the back of the garden shed.

An old petrol model, battered and bruised from some less than gentle handling, it’s now rusty with age.  But it can still be relied upon to tame my urban jungle of a lawn.

With the sun out, it was time for the first cut of the year.  Four hours preparation, clipping hedges and edges and weeding borders then the main event.  The glory job.  Can you imagine the sense of anti-climax when the thing wouldn’t start?

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