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Reaching a target audience more effectively is one of the aims of the comms team. But it can be hard. But TV ads? Would they work?
We were approached by Sky TV to try their new AdSmart system to reach a specific target audience for our fostering campaign. In January this year we ran the campaign for 30 days and you can read more here.
Foster carers are hard to recruit. It's a demanding but rewarding job. Each one can save an authority thousands of pounds. But how to find them? One forward-thinking council has turned to targeted TV ads.
We had been looking for innovative ways to recruit more foster carers, so when Sky TV approached us to use their new targeted advertising system we had to give it a go.
Like many authorities we are struggling to recruit more carers for teenagers. We currently have around 430 children in care in Buckinghamshire, with the majority being of teenage age. Currently over 50% of our children are placed outside of the county, as we don’t have enough in-house foster carers.
