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Reaching a target audience more effectively is one of the aims of the comms team. But it can be hard. But TV ads? Would they work?
We were approached by Sky TV to try their new AdSmart system to reach a specific target audience for our fostering campaign. In January this year we ran the campaign for 30 days and you can read more here.
It used to be that communicating a budget for a local authority was simple. A few posters, maybe. A press release. But with budget cuts nationally every pound matters and so does how you communicate it. But in the rush to digital don't forget IRL.
Council budget-setting season is in full swing. All of us local gov people are busy promoting our budget surveys as far and wide as possible.
We’re doing the same in Buckinghamshire and I’ve just spent a morning with our Council Leader at a local train station, handing out our survey leaflets to commuters a segment of our residents who often get missed out, as they are working in London or elsewhere most of the week.
