does sky tv's targeted ad system work?

Reaching a target audience more effectively is one of the aims of the comms team. But it can be hard. But TV ads? Would they work?

by Anushka Desai

We were approached by Sky TV to try their new AdSmart system to reach a specific target audience for our fostering campaign.  In January this year we ran the campaign for 30 days and you can read more here. 

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why police and crime panels need some comms magic

Police and Crime Commissioners are in the news from time to time. But did you know that dedicated panels have been set up to scrutinse their work? And, as always, there is a communications job to be done.

by Helen Fincher

In November 2012, Police and Crime Commissioners were elected for every police force area in England and Wales outside London

Police and Crime Panels were also set up to scrutinise the actions and decisions of Commissioners and make sure information is available for the public, enabling Panels to hold Commissioners to account.

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