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Reaching a target audience more effectively is one of the aims of the comms team. But it can be hard. But TV ads? Would they work?
We were approached by Sky TV to try their new AdSmart system to reach a specific target audience for our fostering campaign. In January this year we ran the campaign for 30 days and you can read more here.
It used to be that communicating a budget for a local authority was simple. A few posters, maybe. A press release. But with budget cuts nationally every pound matters and so does how you communicate it. But in the rush to digital don't forget IRL.
Council budget-setting season is in full swing. All of us local gov people are busy promoting our budget surveys as far and wide as possible.
We’re doing the same in Buckinghamshire and I’ve just spent a morning with our Council Leader at a local train station, handing out our survey leaflets to commuters a segment of our residents who often get missed out, as they are working in London or elsewhere most of the week.
It’s good to take time out to reflect, assess where you’re going and what you need to do next. LGcomms academy was the perfect opportunity for this – and what a treat it was.
by Kate Walker
Disclaimer: Much of the below is borrowed from the brilliant speakers and comms people I met in Manchester – with a personal slant.
As local gov communicators we’ve got a tough job battling conflicting messages promoting our location as THE place to live, work and play against the onslaught of messages around cuts and changes to services. Gloomy? Don’t be. Challenged, excited? Yes, you should be.
Attending #ComsAcad last week for the first time I left full of energy, affirmation and inspiration; as communicators we’re on the right track, we’ve just got to do more of the good stuff and prove to the world what we’re made of.
Police and Crime Commissioners are in the news from time to time. But did you know that dedicated panels have been set up to scrutinse their work? And, as always, there is a communications job to be done.
by Helen Fincher
In November 2012, Police and Crime Commissioners were elected for every police force area in England and Wales outside London
Police and Crime Panels were also set up to scrutinise the actions and decisions of Commissioners and make sure information is available for the public, enabling Panels to hold Commissioners to account.
