It’s good to take time out to reflect, assess where you’re going and what you need to do next. LGcomms academy was the perfect opportunity for this – and what a treat it was.

by Kate Walker

Disclaimer: Much of the below is borrowed from the brilliant speakers and comms people I met in Manchester – with a personal slant.

As local gov communicators we’ve got a tough job battling conflicting messages promoting our location as THE place to live, work and play against the onslaught of messages around cuts and changes to services. Gloomy? Don’t be. Challenged, excited? Yes, you should be.

Attending #ComsAcad last week for the first time I left full of energy, affirmation and inspiration; as communicators we’re on the right track, we’ve just got to do more of the good stuff and prove to the world what we’re made of.