using targeted tv advertising

Foster carers are hard to recruit. It's a demanding but rewarding job. Each one can save an authority thousands of pounds. But how to find them? One forward-thinking council has turned to targeted TV ads.

by Anushka Desai

We had been looking for innovative ways to recruit more foster carers, so when Sky TV approached us to use their new targeted advertising system we had to give it a go.

Like many authorities we are struggling to recruit more carers for teenagers.  We currently have around 430 children in care in Buckinghamshire, with the majority being of teenage age. Currently over 50% of our children are placed outside of the county, as we don’t have enough in-house foster carers. 

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