PR folk and journalists often scuffle. But that's just not going to help either side.

by Kelly Parkes-Harrison

The sound of a deep sigh and my head hitting the keyboard is all that could be heard yesterday as I read yet another tweet from a journalist having a dig at PRs.

“Why do PRs put everything three times in a release, I don’t need telling three times”. Now this was quite tame, there are some journalists, I name no names, who seem to embrace PR bashing on Twitter as a way of expelling their inner angst and frustration. Those tweets can get downright unpleasant.

Normally I will seethe quietly about these kind of tweets, too cautious to say anything back in case it sparks an unpleasant Twitter scene. This time, probably because I am a coward and I know this journalist is quite nice, I decided to reply. I tweeted back suggesting that the press release was just badly written. The journalist replied saying possibly, or just a misguided formula that PRs are taught in training. She added that is was very irritating.