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the battle for trust: a public sector cup final

April 9, 2025 Darren Caveney

It’s March 16th and the clock at Wembley stands at 94 minutes. Newcastle United haven’t won a domestic trophy for more than 70 years and have just conceded a late goal in the latest in a long and forlorn series of doomed attempts.

by Ross Wigham

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags NHS communications, public sector communications, public sector communications best practice, building trust and managing reputation, Ross Wigham, trust in the public sector, comms2point0 communications best practice, the battle for trust: a public sector cup final

spin off - don't call us spin doctors

February 27, 2023 Darren Caveney

A political party in Scotland recently announced that if they won power they would merge health boards to save money. Of course, it’s the job of politicians to look for ways to make the public pound go further. There’s plenty to debate about what the optimum size for health boards might be, but that’s not what this blog is about. I was moved to put finger to keyboard by the use of one phrase: ‘spin doctors’.

by an anonymous comms pro

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In campaigns + media, digital + social, research + evaluation, resources + good stuff Tags spin off series, don't call us spin doctors, NHS communications, Ruth Fry, comms2point0 best practice communications

8 lessons from a successful comms campaign: mycareview in cheshire east

August 1, 2022 Darren Caveney

Once in a while, a comms initiative comes along that just hits all the right notes.

by Ben Capper

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags 8 lessons from a successful comms campaign: mycareview in cheshire east, NHS communications, NHS App, electronic patient records campaign, Ben Capper, comms2point0 communications and pr

why communications is an essential service

April 19, 2020 Darren Caveney
amanda nash plymouth hospital nhs one big team.png

As communicators, we’ve always known that communications is an essential service to the effective running of an organisation. But not everyone else has always shared that view. Maybe the times they are a changing…

by Amanda Nash

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags why communications is an essential service, NHS communications, best practice communications and PR in the NHS, A, Amanda Nash head of comms, comms2point0, comms2point0.co.uk

the nhs, kindness and krispy kreme: reflections of a comms professional turned patient

December 9, 2019 Darren Caveney
krispy kreme.jpg

This is the tale of being fallen and fixed in 48 hrs. It’s the story of a service I care deeply about and am now experiencing first hand. It’s a note of thanks to the NHS team for their care in overwhelming circumstances. And a reflection on how we need to start nurturing better a service that is so dear.

by Claire Burroughs

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Tags the nhs, kindness and krispy kreme: reflections of a comms professional turned patient, NHS communications, Claire Burroughs, comms2point0 best practice communications and pr
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