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it’s time to move on from “more with less”

April 9, 2025 Darren Caveney

If you’ve been in public sector comms for the past 15 years you’ll have heard someone talk about how it’s important to “do more with less”.

by Ben Capper

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Tags it’s time to move on from “more with less”, abolition of NHS England, public sector communications, Local Government Reorganisation, Giving comms teams the right tools for the job, communications teams can continue to deliver great work and value to their organisations; whatever the challenges they face, Ben Capper Grey Fox Communications and Marketing, comms2point0 best practice communications
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is ai ok?

February 6, 2025 Darren Caveney

It seems like every week we get a new announcement about the benefits or pitfalls of AI.

by Ian Curwen

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags the benefits or pitfalls of AI, Is AI OK?, how to use Ai, AI for communicators, AI for communications, DeepSeek, Using Microsoft Copilot, best practice communications, Ian Curwen communications professional, Staying safe with AI, comms2point0 best practice communications
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challenges to change

October 1, 2024 Darren Caveney

We don’t like the way things are. And we don’t like change. Put these two things together and you end up standing still. 

That was said at a workshop I recently attended about transformation. And it stayed with me.

by Dee Cowburn

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags challenges to change, change comms, change communications advice and tips, how to communicate change, Dee Cowburn, comms2point0 best practice communications
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hope and positivity from being together

January 25, 2024 Darren Caveney

The prevailing mood in public sector communications might be a bit grey but a day of collaboration with your local public sector peers can add much-needed colour.

by John-Paul Danon

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags hope and positivity from being together, The prevailing mood in public sector communications might be a bit grey but a day of collaboration with your local public sector peers can add much-needed colour, John-Paul Danon CAN Digital, best practice collaboration and creativity in the public sector, comms2point0 best practice communications
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dear person behind me…

October 26, 2023 Darren Caveney

Recently, I’ve found myself reflecting on my mental health, and for once, it’s been really pleasurable. I finally feel like I am a whole person, and my brain isn’t constantly on high alert in a scary world, or telling me that I’m not as good as everyone else. I don’t even compare anymore – I’m happy to stand in my own space and I’m proud of what I’ve achieved, both personally and professionally.

by Jill Spurr

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In research + evaluation, resources + good stuff, training + development Tags dear person behind me… by Jill Spurr, mental health advice and tips, how to manage your own mental health, Mental Health is a Universal Human Right, comms2point0 best practice communications
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statistics are vital for communications with clout!

September 14, 2023 Darren Caveney

Data is becoming increasingly important for truly effective comms. That’s why UnAwards23 features a new “Best Use of Data” category – and this is why you should enter.

by Karen Pagett

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags statistics are vital for communications with clout, data and communications, data informed campaigns, best use of data, UnAwards 2023, Karen Pagett CAN Diigital, comms2point0 best practice communications
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when comms projects are good, this is what they look like

May 22, 2023 Darren Caveney

Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England.

by Ben Capper

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags when comms projects are good, this is what they look like, NHS communications case study, Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England, Ben Capper, comms2point0 best practice communications
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doctor google will see you now? making sure public health campaigns work when everyone’s an online expert

April 2, 2023 Darren Caveney

Misinformation online can prevent public health messages getting through to the people who need to see them. Applying smarter insights and behaviour change theory to your campaign strategy could make all the difference.

by John-Paul Danon

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Tags doctor google will see you now? making sure public health campaigns work when everyone’s an online expert, best practice online digital campaigns, public health campaigns, John-Paul Danon CAN Digital, comms2point0 best practice communications
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from data-aaaagh📈 to data-aaaah 💡 

March 16, 2023 Darren Caveney

I don’t know about you, but for many years, to a seasoned old comms pro like me, data was the domain of the techies. IT stuff. It was numbers. It was spreadsheets. It was dull! Us comms folk, we’re creative you know. We work with words, and images and stories.  

by Georgia Turner

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags From data-aaaagh📈 To data-aaaah 💡, best new webianrs and workshops for communications professionals, how to use data for communications and pr people, comms2point0 best practice communications
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spin off - don't call us spin doctors

February 27, 2023 Darren Caveney

A political party in Scotland recently announced that if they won power they would merge health boards to save money. Of course, it’s the job of politicians to look for ways to make the public pound go further. There’s plenty to debate about what the optimum size for health boards might be, but that’s not what this blog is about. I was moved to put finger to keyboard by the use of one phrase: ‘spin doctors’.

by an anonymous comms pro

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In campaigns + media, digital + social, research + evaluation, resources + good stuff Tags spin off series, don't call us spin doctors, NHS communications, Ruth Fry, comms2point0 best practice communications
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do more cooks always spoil the broth? harnessing the power of people and communities to create more effective communications

February 23, 2023 Darren Caveney

Are you testing your campaigns, your comms collateral, your digital channels? Here’s why you should.

by George London

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags do more cooks always spoil the broth? harnessing the power of people and communities to create more effective communications, Are you testing your campaigns, your comms collateral, your digital channels? Here’s why you should., George London, communications and pr case studies, comms2point0 best practice communications
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how to stop caring what others think about you

October 2, 2022 Darren Caveney

“Well-liked and popular”. My 7-year-old daughter’s school report has documented this for a couple of years running. It’s also said she’s very kind.

by Jude Tipper

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In research + evaluation, resources + good stuff, training + development Tags how to stop caring what others think about you, Tupac quote, Dr Suess “Be who you are and say what you feel because those who mind don't matter and those who matter don't mind.”, Jude Tipper, comms2point0 best practice communications
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today’s favour is tomorrow’s duty

September 25, 2022 Darren Caveney

I heard this phrase for the first time on the James O’Brien radio show the other day. And it really stayed with me for two reasons.

by Darren Caveney

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In resources + good stuff, strategy + planning, training + development Tags today’s favour is tomorrow’s duty, the mental health and wellbeing of communications teams, Darren Caveney owner and creator of comms2point0, comms2point0 best practice communications
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communications is a tool for organisational honesty

February 1, 2022 Darren Caveney

Ask yourself, how many times on average are you asked by somebody to ‘spin it’? Then – more importantly – ask yourself, how often do you challenge back?

by Nick Price-Thompson

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In research + evaluation, resources + good stuff, strategy + planning, training + development Tags communications is a tool for organisational honesty, Challenge things. No matter the level you work at in an organisation. It is healthy for democracy, healthy for trust, healthy for communications. Don’t leave it to somebody else, trust in communications and organisations comes from the bottom as well as the top., Nick Price-Thompson, comms2point0 best practice communications
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5 rules for using twitter positively in 2021

May 17, 2021 Darren Caveney
5 ways to get the most from Twitter in 2021.png

All social media channels are full of pros and cons. Likes and dislikes. Opportunities and threats. Here’s one comms pro’s insights and lessons about Twitter and getting the most from it.

by Ben Capper

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags 5 rules for using twitter positively in 2021, social media top tips for 2021, How to use Twitter, Twitetr wars, social media advice for communications and pr people, Ben Capper, public sector communications best practice, comms2point0 best practice communications
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flat-sharing: how flat-earthers got their comms wrong

July 21, 2019 Darren Caveney
flat earth.jpg

Recently, my daily commute got me thinking about what awareness raising campaigns have in common with claiming the earth is flat.

Confused? Allow me to explain.

by Ruth Fry

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In campaigns + media, research + evaluation, resources + good stuff, strategy + planning Tags Recently, my daily commute got me thinking about what awareness raising campaigns have in common with claiming the earth is flat, flat-sharing: how flat-earthers got their comms wrong, flat earth grafitti Scotland, comms2point0 best practice communications
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forget e-newsletters, 2019 is all about 'performance communication'

April 7, 2019 Darren Caveney
Granicus best practice email marketing and targeting.jpg

Still sending out long, windey emails full of dozens of calls to action? It might be time for a rethink…

by Dave Worsell

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags forget e-newsletters, 2019 is all about “performance communication”, best practice email marketing and targeting, strategic use of email, Dave Worsell of Granicus and govDelivery, comms2point0 best practice communications
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our evaluation journey – a new case study

January 30, 2019 Darren Caveney
best practice communications reports and monitoring damien currie.jpg

A recent comms2point0 Twitter Poll showed that many teams are not evaluating and reporting on their work regularly. So what does good look like? This new case study from central government gives a useful insight.

by Damien Currie

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags our evaluation journey – a new case study, best practice communications and pr evaluation and reporting, comms2point0 best practice communications
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our top 10 facebook posts and why they worked – lessons from leeds city council

January 22, 2019 Darren Caveney
top 10 best Facebook posts.jpg

What makes for an effective Facebook post? We’ll all have our views. But do you know what your top posts of 2018 were to help guide your work in 2019?

by Nick Moore

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags our top 10 facebook posts and why they worked – lessons from leeds city council, What makes for an effective Facebook post?, best practice social media, comms2point0 best practice communications
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if you thought gdpr was annoying, wait until you hear about this…

July 8, 2018 Darren Caveney
if you thought gdpr was annoying.jpg

Ok, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11.

by Rebecca Roberts

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In campaigns + media, digital + social, research + evaluation, resources + good stuff Tags if you thought gdpr was annoying, wait until you hear about this…, article 11, A group of MEPs voted to approve Articles 13 and 11 and it will now go to the wider European Parliament to vote on in July, comms2point0 best practice communications
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