Facebook's darling is fading. Is it time to re-think how we use it as comms people?

by Julie Waddicor

Attention council Communications Teams. Nobody wants to be your friend, especially not your residents. Don’t feel unloved – what we do is vital to our organisations – but we need to work smarter.

Digital and social media has been heralded for years as the way forward for comms, and it is. But the world moves fast, and we need to keep up.

Facebook, the original social media darling, is faltering. Share prices are dropping, expansion is stalling, and it’s becoming clear that, while Facebook is a primary tool for social interaction, it’s not the place people go to for local information.